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“The work of a designer is really at the intersection of commerce and culture”  Yves Behar.

Design does not exist in isolation; it is a reflection of the larger society. As society changes, so should design. The best designers iterate their designs rapidly to keep pace with society’s demands.

Throughout my career, I have always tried to ensure that the passion and enthusiasm for my work has shone through, while creative inspiration doesn’t come without its obstacles! Time management and working to tight deadlines are important in any industry, but the foundations and biggest challenges of design lie in communication.

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